Another example Wieden + Kennedy different take on creating their xmas cards. The 2006 festive greeting came in the form of a collection of recipes for turning christmas turkey leftovers into curries. It was enclosed in a deluxe leatherette binder and accompanied by a popadomesque CD of suitably exotic sounds, plus exclusive complimentary W+K after-dinner mints. The purpose for doing this was:
a) they are located a short stagger from London's Brick Lane, which is the centre of the universe of curry, and
b) everyone ends up with leftover turkey after christmas...
Each recipe was presented by a member of W+K and related to their favourite dish from one of their local curry houses.
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