With designers seemingly conditioned by traditions when it comes to formal stationary, I propose to challenge the traditional form and notions for such occasions as christenings, birthdays, weddings, divorce and death to reflect today’s urban values.
Should birthday cards for boys still be represented as blue with a football, when the increase in childhood obesity has meant a lack of interest in sports participation and when the modern day celebrity icons of young boys openly portray their metrosexuality? Why do wedding invitations have to be represented as pure and white when the ideal of holy matrimony itself is being challenged by more contemporary relationships such as cybersex, dogging and swinging?
I aim to subvert the meaning of a whole host of formal stationary, and create the ultimate collection to represent contemporary
society.
Key Points:
1. Graphics designers seemingly conditioned by traditions
2. Challenging the form, use and tradition of a whole range of
formal stationary
3. Looking at occasions: Christening, birthdays, weddings & anniversarys
4. Subvert the meaning of a greeting in order to test the boundaries of conventional imagery and introduce irony into the commercial domain.
